Project Type: Client Project
Services: Brand Identity, Brand Strategy
Keywords: Minimal, Elegant, Nature, Texture
This fragrance brand crafts custom, story-driven scents inspired by biblical narratives and the characters within them. Each fragrance is designed to capture the emotion, symbolism, and divine themes found in scripture—blending artistry, storytelling, and perfumery to create scents with purpose.
Rooted in intention, the brand creates fragrances that serve as gentle reminders of God’s presence. Every scent transforms everyday moments into opportunities for reflection, worship, and peace, reigniting a love for fragrance and the meaningful stories behind it.
Goal: Establish a strong visual identity that is able evoke emotion and be applied cohesively among all platforms.
Solution: My design choices were focused on movement and textures that made every element feel connected but shows the ups and downs, the smooth and the rough of life. Giving the audience a way to connect to the visuals.
Note: Unlike most, this client had a clear vision for this brand and how she wanted it to feel. The process involved a lot of refining and adjusting to bring her vision to life.
Brand Assets
Challenge: This brand has many touch-points (socials, packaging, stationary, etc.) and we wanted to ensure that the essence of the brand was translated through each one.
Solution: Keeping the design for each asset minimal and letting the movement and texture of the brand elements to speak. Each asset included texture and simplicity while the use of color guides the viewer.
