Project Type: Passion Project
Services: Brand Identity
Keywords: Warm, Moody, Luxe, Natural
Ember & Ivy is a candle and home fragrance brand rooted in nature, warmth, and intentional living. Designed to slow you down, each scent is inspired by quiet moments—crackling embers, winding forest paths, and the comfort of home. The brand blends rustic elements with a moody, refined aesthetic, creating a sensory experience that feels both grounding and elevated.
With a focus on natural materials and thoughtful craftsmanship, Ember & Ivy invites you to be present in your space and in your routines. Every detail is designed to evoke feeling—warmth, calm, and connection—turning everyday moments into rituals and homes into sanctuaries.
The Spark:
I love candles, but I often noticed that branding in this space can feel either generic or inconsistent. For Ember & Ivy, I wanted to create something bold yet warm and inviting—branding that feels cozy but grounded, with a subtle nod to nature.
The Journey:
Luxury and elegance often come from refinement—knowing when to stop before design becomes overwhelming. For Ember & Ivy, I emphasized the typography as the focal point, complemented by carefully chosen pops of color to add contrast, interest, and a sense of personality without compromising sophistication.
The Process:
Goal: To design a brand identity that feels warm, moody, and elevated—capturing the quiet luxury of intentional living and transforming everyday rituals into meaningful, sensory experiences through thoughtful visual storytelling.